School of Arts and Sciences
Department of Visual & Performing Arts
Bachelor of Arts in Visual Communication
Visual communication is all around you—websites you visit, books and magazines you read, food you buy at the store—influencing the way you see the world. With this degree, you will discover how you can impact the world through design.
Program Overview
Our visual communication courses prepare you for careers in both digital and print design. In order to offer the fullest education possible, Â鶹ӳ»´«Ã½ (Â鶹ӳ»´«Ã½) has partnered with the Milwaukee Institute of Art & Design (MIAD), which is just a 25-minutes drive from our Mequon campus. Most of your classes (all core requirements, over half major requirements, and your minor) will take place at Â鶹ӳ»´«Ã½. Because we have a lab specially designed for our students, you’ll be able to work on your projects right on campus. Only 12-18 credits of your classes will take place at MIAD. It is worth noting that while graphic design is a highly-demand career, we highly encourage you to pursuing a complementary minor, such as business or marketing.
What to Expect
The classes you will take in this program will lay the groundwork of good design principles that will guide you through the rest of your career as a designer. Much of your learning will occur outside of the classroom. Why? Because outside the classroom is where you’ll be putting into practice the design principles you learned in the classroom, developing your creative ideas and completing projects.
As a Â鶹ӳ»´«Ã½ student, you will have opportunities to work on professional projects with real-world clients. This, in addition to regular coursework, will contribute to your professional portfolio, which will be published (physically or digitally). One final note on what to expect: in order to be successful, it is critical that you meet project deadlines during your time with us. The faculty are always happy to work with you, so don’t be afraid to ask them for advice.
